NEWARK, Calif. -- July 1, 2004 -- Prolific Inc., the leading provider of design optimization and automated standard cell creation software, today announced that AMD selected ProTiming™ software to optimize microprocessor designs. By integrating ProTiming into the implementation phase of the design flow, AMD designers can do final-pass optimizations for timing, power and signal integrity during sign-off.

"Prolific's ProTiming has been a valuable addition to our final timing-closure design flow," said Alistair Tomlinson, physical design and CAD manager, AMD Personal Connectivity Solutions Group. "The technology that optimizes cell sizes in the most critical paths without the need for a new cell library has certainly reduced the effort needed to reach final timing closure."

"It has enabled us to achieve better final timing results and in a timely manner," added David Oliver, senior design engineer, AMD PCSG. "We are able to optimize our performance-power ratio, allowing us to deliver innovative, high-performance, low-power products that best address the needs of our customers."

ProTiming's integration into PrimeTime provides an easy to use, no-risk solution for final-pass timing closure. The software starts optimization after other tools are finished, makes use of cells already existing in the library, and can result in up to a 20% improvement in performance and power without modifying RTL or adding complex cells to the design. ProTiming is in use by top semiconductor companies around the world.

About Prolific

Prolific Inc.'s IC design optimization software significantly reduces time to tapeout by automatically improving performance or reducing power consumption of cell-based designs. Prolific's customers include companies like AMD, NEC, ARM, and Broadcom. Prolific is a 10-year-old, privately held, profitable company based in Silicon Valley, at 39899 Balentine Dr., Suite 380, Newark, CA 94560, telephone (510) 252-0490, fax (510) 252-0491. For more information, visit http://www.prolificinc.com/.

ProGenesis is a registered trademark and ProTiming is a trademark of Prolific, Inc. PrimeTime is a registered trademark of Synopsys, Inc. Prolific acknowledges trademarks or registered trademarks of other organizations for their respective products and services.